Google Completes Purchase of Doubleclick
Yesterday, Google finally completed its merger with DoubleClick after the EU approved the deal.
“We are thrilled that our acquisition of DoubleClick has closed,” said Eric Schmidt, Google’s chairman-CEO. “With DoubleClick, Google now has the leading display-ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users.”