Online Video
Need proof that online video is continuing to grow?
According to ComScore, the viewing of videos on Google owned sites (i.e. YouTube) grew 6.5% to almost 5.4 billion views. In October, YouTube commanded a whopping 39.7% of all videos viewed, with its next closest competitor being Fox Interactive with 3.8%.At the same time, its share of the video category is down almost 10% over the same time period.
Why?
Because of new(er) sites like hulu.com which grew video views 97% between July and October to reach 235 million views and move into the No. 6 spot. It went from 1% of the share of online videos viewed to 1.7%. Hulu was also the biggest riser in terms of unique visitors, and noted ComScore, while the duration of the average online video was three minutes, the duration of the average online video viewed at Hulu was 11.6 minutes
Yahoo sites, which were responsible for 2.7% of all videos viewed with 363 million views, up from 2.4% share in July.
Fox Interactive Media sites lost 0.1% in share, but gained 74 million views.
And Viacom Digital lost 0.1% of share but gained 59 million views.
Disney lost the most share and was the only property in ComScore’s top 10 to actually lose video views between July and October; views were down 32%. But Disney property ESPN broke into the top 10 in October, with 105 million views.
When it came to unique viewers, the biggest riser was again Hulu, which broke into the top 10. In total, 77% of the total